On a flight from Chicago to Los Angeles, I had the opportunity to sit next to an executive producer of “tween” cable shows. During the course of the conversation, I asked him, “What was the most important element of your show’s success?” In the context of our conversation, I assumed he would indicate the visual element. To my surprise, he immediately responded, “The script.”
The producer explained how a powerful script enables a mediocre visual presentation to become a successful program. He added that the music is the next important element. Evidently when music is accompanied by great words the result is a much more successful show. The visual aspect of a production was of least importance to this Hollywood producer.
Too many businesses have fallen into this trap. They think their financial success is dependent on their public image. They believe to be effective; their product or service message is secondary so long as they have an acceptable impression. The key, however, is in the script. What you SAY is the most important element of your business. What consumer’s hear is far more important than what they see. Delivering on your promises validates the adage, Reputation is what people say you are; character is who you truly are.
This is a lesson for relationships. It’s not the show of unity that counts it’s the script that dictates. What do you SAY to each other? You don’t have to dress glitzy or glamorous to demonstrate a good relationship. It’s not how you look when you are in front of others it’s your words that matter. Combined with the appropriate actions to demonstrate integrity, your words are the key ingredients in a long-term successful relationship.
The power is in the script.